With a degree in Tourism and Hotel Management, his career has been shaped by hands-on experience in both operational and strategic roles within the tourism industry one of the key economic drivers of the Montenegro. Early experience in sales and tourism operations evolved into leadership roles involving international client coordination, digital platform management, and service optimization, contributing to improved market reach and customer engagement.

As a Member of the Executive Board of the Tourism Organization of Kotor since 2020, he actively contributes to policy-oriented discussions and the development of initiatives aimed at enhancing cultural tourism, supporting sustainable destination management, and strengthening the international visibility of the region. His work emphasizes the importance of public-private partnerships, innovation, and strategic planning in driving long term economic resilience.

Committed to fostering regional cooperation and business development within the Western Balkans, he advocates for stronger integration between tourism, entrepreneurship, and investment opportunities, with the goal of positioning the region as a competitive and forward-looking economic area within the European framework.”