Besmir Kellezi
Entrepreneur, business executive, and creative strategist based in Tirana, Besmir Kellezi is known for combining technology, branding, and modern retail culture into distinctive business ventures and consumer experiences. He is the founder and driving force behind LeFutur, a lifestyle and concept brand recognized for its Gen Z energy, trend-driven campaigns, playful storytelling, and strong visual identity.
Through LeFutur, Besmir has developed creative marketing concepts, franchise ideas, and culturally relevant retail experiences that blend humor, design, and internet culture.
Alongside his entrepreneurial work, Besmir Kellezi serves as the Managing Director of the Toshiba brand operations in Albania, leading business development, enterprise print solutions, and strategic partnerships across both private and institutional sectors. His experience spans commercial leadership, technology solutions, branding strategy, and business expansion.
His work is characterized by:
- Bold and modern brand building
- Technology-driven business leadership
- Creative retail and consumer experiences
- Gen Z and pop-culture marketing
- Franchise and growth strategy
- Strong focus on innovation and aesthetics
By combining corporate leadership with creative entrepreneurship, Besmir represents a new generation of Albanian business leaders focused on building brands that are both commercially strong and culturally impactful.
Advisory Board - Albania
The EU – Western Balkans Business Council (EUWBBC) is an independent, Brussels-based association that supports companies and institutions engaged in – or interested in – economic cooperation between Western Balkans and the EU.