Zlatko Berbić
Zlatko Berbić is a Bosnian entrepreneur, media founder and senior executive with more than four decades of experience in entrepreneurship, communication systems and cross-sector initiatives. He is the founder and director of Radio Kameleon, one of the first independent radio stations in the region, which has grown into a multimedia platform connecting radio, digital media and public campaigns with a broad audience across Bosnia and Herzegovina.
He is also the founder of Colosseum Marketing Agency, where he has led integrated communication strategies, branding initiatives and public campaigns for more than 150 clients and over 500 brands. Through his work he has contributed to the development of modern communication models that combine media, business development and public engagement.
Throughout his career he has initiated and coordinated numerous cultural, humanitarian and civic initiatives, often implemented in partnership with international organisations and institutions. His work consistently connects entrepreneurship, media development, culture and civil society, creating platforms that encourage cooperation, innovation and regional dialogue.
Berbić has also held a number of institutional and public leadership roles, including President of the Cycling Federation of Bosnia and Herzegovina, founder and first President of Rotary Club Tuzla ’99, and Vice President within the International Advertising Association framework.
In addition to media and entrepreneurship, he has led and supported large-scale public initiatives that connect business, innovation and society, including projects such as BH Engineering Week and other platforms that promote knowledge exchange, youth engagement and regional cooperation.
Strategic Vision
His vision for the EU / Western Balkans Business Council in Bosnia and Herzegovina is based on several key priorities:
Strategic Networking and Partnerships
Strengthening cooperation between companies, institutions, investors and innovation ecosystems across the European Union and the Western Balkans.
Communication and Market Visibility
Promoting investment opportunities, entrepreneurial initiatives and regional success stories through modern media and communication platforms.
Membership Development and Engagement
Expanding and strengthening membership while creating clear value for companies, entrepreneurs and institutions involved in the Council.
Governance and Internal Processes
Supporting transparent governance, efficient organisational structures and active participation of members in strategic initiatives.
Innovation, Knowledge Exchange and Implementation
Connecting expertise, innovation and practical initiatives that can generate sustainable economic growth and stronger EU–Western Balkans cooperation.
Building an EU – Western Balkans Investment Bridge through cooperation, innovation and shared economic opportunities.
Advisory Board – Bosnia and Herzegovina
The EU – Western Balkans Business Council (EUWBBC) is an independent, Brussels-based association that supports companies and institutions engaged in – or interested in – economic cooperation between Western Balkans and the EU.