About Us
Building the Operating Layer for EU-Western Balkans Business
From dialogue to execution. From potential to outcomes.
The EU–Western Balkans Business Council (EUWBBC) was established to respond to a clear and growing need:
a credible, structured, and execution-oriented platform capable of translating EU–Western Balkans economic potential into measurable business and investment outcomes.
EUWBBC operates as a cross-border business infrastructure — connecting capital, companies, and capabilities within a trusted framework aligned with European standards.
Opportunity exists. Structure has been missing.
The European Union and the Western Balkans share deep economic ties, strategic interests, and long-term integration objectives.
Yet, in practice, cross-border business often remains fragmented due to:
- Lack of a neutral, execution-focused operating layer
- Weak coordination between private sector, institutions, and investors
- Insufficient capability alignment after business deals are signed
EUWBBC was created to fill this structural gap — not through advocacy, but through practical business architecture.
What EUWBBC is:
- A trusted EU–WB business operating layer
- A deal-enabling and execution-supporting ecosystem
- A platform for capital flows, partnerships, and scale
- A capability multiplier through integrated leadership and investment readiness development
What EUWBBC is not:
- A lobbying organization
- A political advocacy platform
- A promotional association
EUWBBC focuses on execution, alignment, and outcomes.
A system built on governance, credibility, and integration.
EUWBBC operates through a three-engine model, integrated under a common governance framework:
Business & Capital Matchmaking Platform
Enabling structured, two-way flows of capital, projects, and partnerships between the EU and the Western Balkans.
Institutional & Board-Level Framework
Providing credibility, alignment, and trust through strong governance, senior leadership, and advisory oversight.
EU-WB Training Academy
Strengthening leadership, governance, and execution capability to ensure long-term success and scalability of cross-border initiatives.
Together, these elements form a self-reinforcing business ecosystem.
Unwavering commitment to strategic execution and institutional credibility.
EUWBBC was founded on a simple conviction:
Sustainable economic cooperation between the EU and the Western Balkans requires more than dialogue – it requires structure, capability, and trusted strategic execution.
The Council reflects years of experience working at the intersection of business, governance, leadership development, and cross-border cooperation, with a clear focus on building long-term value rather than short-term visibility. EUWBBC exists to serve those who are serious about investing, partnering, and scaling across the EU–Western Balkans space.
Designed to meet institutional expectations.
EUWBBC is governed according to high standards of transparency, accountability, and professionalism, ensuring alignment with:
Its Board and Advisory Council bring together senior business leaders, institutional experts, and regional stakeholders, ensuring that EUWBBC remains credible, neutral, and outcome-oriented.
EUWBBC is designed to support:
- Corporates and scale-ups expanding across EU–WB markets
- Investors and funds seeking credible, execution-ready opportunities
- Institutions and IFIs engaging with private-sector ecosystems
- Chambers and business associations extending reach and value
All within a single, trusted operating framework.
Building permanence through sustainability, not just business projects.
EUWBBC is built as a long-term institution, not a temporary initiative. Its vision is to become:
- The reference platform for EU–Western Balkans business cooperation
- A permanent bridge between capital, business capability, and opportunity
- A contributor to sustainable growth, economic integration, and competitiveness
Through consistency, credibility, and execution, EUWBBC aims to outlast cycles and remain relevant across generations of leaders and institutions.
A platform for those who execute - and those who think and act long-term.
EUWBBC exists to support serious business, credible investment, and sustainable growth between the European Union and the Western Balkans — through structure, trust, and execution.
The EU – Western Balkans Business Council (EUWBBC) is an independent, Brussels-based association that supports companies and institutions engaged in – or interested in – economic cooperation between Western Balkans and the EU.